Knights Highlights – April 2012

This month I’ve started blogging for a second company, Data Scout. Their articles are more marketing and data-product focused than the mobile application development articles I write for Wooza (who have themselves become ‘Rare Breed Digital’).

A mobile a day keeps the doctor away

My imaginings of how mobiles can be developed to aid human health.

Data Scouts Data Restaurant

Purchasing several apps for different stages of a problem is like eating a five course meal at five different restaurants.

Data Scout’s Dictionary of Data – No.1 Salesforce.com ‘How to Guides’

The foundation stone of a series of articles for Data Scout exploring the best web resources on Data management.

Data Scout’s Dictionary of Data – No.2 Trust

How trusting relationships can sometimes lead to adoption…

Data versus Goliath

How small companies like Data Scout are taking on established played like Microsoft – and winning!

Does Freemium come at a Premium?

Wooza ruminate on the business model: Freemium.

e-Book Bother

Sneaky showing of The River in my professional work along with a review of the ‘agency’ model.

Fuzzy Logic

I explain how Fuzzy Logic works, why it’s useful and how it helps Salesforce.com data cleansing.

Tactical Withdrawal

Would someone please tell RIM they’re better off gone?

The difference between Data Integration and Master Data Management

Saleforce.com data integration meets Roman aqueducts.

The Wettest Drought EVER

How the weather in the UK is surprisingly like what is happening in the tech industry.

Right First Time

The importance of getting products right first time. And then not ruining it. I’m looking at you Dark Souls Prepare to Die edition.

The Fast and The Spurious

Fast cars and data management (unfortunately the murderous ice-cream van owners didn’t make it into the final cut).

The Personal Touch

Ill, so very ill. And blinded. Blinded by my own reflection in the iPad3.

Why MDM is crucial to CRM success

FYI IDGIE!

Work smart not hard with your Data in Salesforce.com

A short, snappy article about why you should consider automating manual activity in a salesforce.com

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